Frequently asked questions

What people ask before we start working together.

If you can’t find your answer, write to us; we’ll get back to you as soon as possible.

General & locationProcess & quotesLogo, brand & identityPrinted products & productionPromotional products & fairsWeb, mobile & securityAdvertising, SEO & AI searchVideo & productionOnfik Smart

General & location

Where is Farklı Bir Fikir based and which areas do you serve?

Our office is in Kartal, Istanbul. We work closely with companies on the Anatolian side of Istanbul (Kartal, Pendik, Tuzla, Maltepe, Kadıköy, Ataşehir, Ümraniye) and with manufacturers in industrial zones such as Gebze, Dilovası, İMES and Mermerciler. We also serve clients across Türkiye and abroad online.

What services does Farklı Bir Fikir offer?

Logo and corporate identity, brand consulting, catalogue and graphic design, printed products (folders, bags, notepads, diaries, boxes and packaging), promotional products, trade fair design and preparation, websites and mobile apps, social media, digital advertising and SEO, factory and corporate films, photography and Onfik Smart digital card systems — all planned from one creative point of view.

Which industries do you have experience in?

Since 2010 our strongest field has been industry and manufacturing: steel and metal, machinery, energy, plastics, chemicals, food and maritime companies. We know what a factory needs to highlight, how to explain a technical product simply and how to work inside a production environment. We also work with service, retail and non-profit organisations.

Are you an advertising agency, a design studio or a manufacturer?

All three. Farklı Bir Fikir works as an advertising agency and creative design studio; printing and promotional production is run by our own brand Farklı Bir Promosyon, and digital card systems by Onfik Smart. One team is responsible from idea to production.

Can I have my logo, catalogue, website and promotional items done in one place?

Yes — most of our clients work with us this way. Everything from logo to catalogue and from website to fair stand follows the same identity and one plan, removing the coordination burden and inconsistency of multiple suppliers.

Process & quotes

How do I get a quote?

Fill in the contact form or call us. After a short call about your needs, goals and timing, we send a written quote covering scope, timeline and budget.

What are the payment and revision terms?

The payment plan and the number of revision rounds are stated clearly in the written quote, based on the scope, so both sides know exactly what is included before work starts.

Can you work fast on urgent jobs?

We are used to fixed deadlines such as fairs, launches and events. Because one team manages both design and production, we can shorten timelines — but telling us as early as possible is still the best way to protect quality.

Why do you say “workable work” rather than “perfect work”?

Because a design that looks beautiful on paper but cannot be used in real life is not the right job. A logo is right when it works at every size and on every surface, from a business card to a sign, from embroidery to laser engraving. We apply the same principle to everything from websites to fair stands.

Logo, brand & identity

Why is a logo more than a drawing?

A logo is the first sentence your sales policy says to a customer. Customers usually look at your website, catalogue or presentation before they meet you. If your logo is not original and your colours do not reflect your business, “we deliver quality” is hard to believe.

Can I have my logo made by AI?

AI can help generate ideas, but using the result without checking whether it is original or conflicts with a similar or registered trademark is risky. AI output is also usually not vector-based and often fails at small sizes, in one colour or in print.

What happens if I modify a logo I found online?

This is the most common and most expensive mistake we see. A logo resembling another brand may be refused registration, may trigger a legal notice and may force you to change everything from signage to catalogues years later.

Can I use the company name I registered at the chamber of commerce as a brand?

Not always. Being able to register a trade name does not mean it can be registered as a trademark. The same or a very similar name may already be registered by another company and may have dominated search results for years. Brand and domain research should be done before the name is finalised.

Should trademark registration come before the logo?

The right order starts with the name: find the name, check trademark and domain availability, secure the domains and start the application, then design the logo and identity. That way name, logo, domain and social accounts are aligned from the start.

Do you handle trademark registration?

We run trademark registration together with a professional team we work with. We prepare name options, preliminary similar-brand and domain research and a registration-ready logo and file set, and follow the process on your behalf.

What if my domain or social media name is already taken?

If the name is not final yet, choose one whose domain and handles are also available. Otherwise you will need prefixes or suffixes, and your trade name, brand, domain and accounts will drift apart — customers searching for you may find someone else.

What is delivered in a corporate identity project?

All logo variations (horizontal, vertical, one-colour, negative), vector and web files, a colour and typography system, usage rules, core materials such as business cards, letterheads, envelopes and folders, and a brand guide bringing it all together. Logo and core identity take about 3–4 weeks; a full guide and material set 6–8 weeks.

Printed products & production

Which printed products do you produce?

Corporate folders, bags (cardboard, kraft, fabric), notepads, diaries, business cards, letterheads, envelopes, catalogues, brochures, labels, custom-size boxes and packaging, roll-ups, banners and fair prints. Design is done at Farklı Bir Fikir, production at our own brand Farklı Bir Promosyon.

What is the minimum order quantity?

It depends on the product and printing method: digital printing suits small runs, offset and custom production suit larger ones. Tell us your needs and we will state the best method and quantity range in the quote.

Can I see a sample or proof before production?

Yes. Every job gets a digital approval before printing, and for jobs where colour and material are critical we can also prepare a physical proof or sample.

Do you design custom-size boxes and packaging?

Yes. We plan the box structure, board and paper choice and print design around your product’s size, weight and shipping conditions. Good packaging is the first salesperson on the shelf.

Do you prepare technical product catalogues?

Yes — we have produced many technical catalogues, especially for industrial companies. We organise product tables, technical drawings and photos so buyers and engineers can find what they need quickly, and deliver them in print and digital form.

Promotional products & fairs

Do you produce promotional products yourselves?

Yes. Design is done at Farklı Bir Fikir; production and logistics at our own brand Farklı Bir Promosyon. We offer a wide range — textiles, mugs and flasks, pens, notebooks, tech items and custom gifts — matched to your logo and budget.

Which promotional items work at trade fairs?

The memorable item is the one visitors keep using after the fair. A few quality items that suit your industry and carry your brand well beat lots of cheap giveaways. We recommend planning them together with the stand concept and target visitors.

When should I start preparing for a trade fair?

Ideally 6–8 weeks before. Stand design, catalogues, promotional items and digital business cards have linked production times; starting early protects both budget and quality. We also work to shorter deadlines, but options narrow.

Can you plan the stand, catalogue and promotional items together?

Yes — we manage fair preparation as a single project. Stand graphics, roll-ups and banners, catalogues, giveaways and the digital card/QR system used at the stand follow one identity and one schedule.

Web, mobile & security

How long does a website take?

Usually 3–6 weeks for a corporate site once content is ready. E-commerce and custom software projects are planned according to scope.

Can my website and email be on the same hosting?

We do not recommend it and do not set it up for any client. Websites are exposed to attacks even with precautions, while your email holds your company’s entire memory. On the same server, a website problem puts your email at risk too. Keep them on separate infrastructures.

If my website is hacked, is my email affected?

If they share hosting, it can be: mailboxes may be accessed, a blacklisted server stops your emails being delivered, and a suspended hosting stops email too. On separate infrastructure, a website problem does not touch your email.

Can’t I build my website myself with AI?

Producing a nice-looking home page is easy now. But a website’s job is to be found by the right people, understood on the first screen and lead visitors to information without boring them. That takes page structure, technical SEO, content and alignment with your identity — exactly what we focus on.

How often should a website be updated?

Content should be kept current continuously; design and infrastructure reviewed as technology and your company change. If you refresh your office every few years, your digital face should not stay the same for years. We build sites to be updated after launch.

Can we update the site ourselves?

Yes. On sites we build you can update texts, images, blog posts and references from a management panel, which warns you when a text is too long or an image is the wrong size.

Do you build mobile apps?

Yes — corporate apps for iOS and Android, catalogue and ordering apps and custom software. Onfik Smart is our own product born from this experience.

Advertising, SEO & AI search

How do you rank high on Google and in AI search?

Not with a single trick but with several things working together: separate pages answering exactly what people search, a technically sound site, regular original content, an up-to-date Google Business Profile with reviews, and trustworthy links from other sites. AI assistants mostly cite content that shares real experience in a question-and-answer form.

How long does SEO take to show results?

Technical fixes can show within weeks; lasting gains for competitive searches usually take a few months of consistent work. Be cautious of anyone guaranteeing a specific ranking quickly.

Is AI-written content penalised by Google?

Google looks at whether content is helpful, original and trustworthy, not at how it was written. Mass-produced content that adds nothing new is pushed down. That is why we base our content on real project experience.

Who manages the ad budget?

Google and Meta ad accounts are opened in your name and the budget is spent directly from your account. We set up, manage and report on campaigns regularly; the accounts and data always remain yours.

Video & production

Can you film in a factory without stopping production?

Yes — that is our main strength in industrial shoots. We plan the shoot around the production flow, decide in advance when each line is filmed, and work quickly and in line with safety rules. We manage the process on site ourselves.

Where have you shot factory films?

In industrial zones such as Dilovası, İMES, Mermerciler and Gebze, for many heavy-industry companies, especially in steel, metal, machinery and energy.

Can the film be produced in different languages?

Yes. For exporters we produce films with voice-over or subtitles in English and other languages, creating several language versions and short social-media cuts from the same shoot.

What are the most common mistakes in industrial filming?

Not planning the shoot around production, not deciding in advance which strengths to show (capacity, technology, quality control, certificates), neglecting safety equipment, and explaining the product in language viewers cannot follow. We settle all of these with you before the shoot.

Onfik Smart

What is Onfik Smart and how is it different from a digital business card?

Onfik Smart is our smart business platform that brings a company’s digital footprint into one place. Digital cards and catalogues cut costs and stay up to date — but Onfik goes further, turning the people you meet, scanned cards and the knowledge from those relationships into the company’s shared memory.

How is contact information shared within the company?

Contacts met and cards scanned by one employee are shared with authorised colleagues across the company. Even if a number is not saved on your phone, you see the caller’s name if it is in the company directory. You can also see whether someone is already saved, who met them before and duplicate scans.

How do card scanning and translation work?

When you scan a card with the camera, AI reads the details and saves them to the directory, translating cards in other languages so they are easy to understand — a big time-saver at fairs and international meetings.

How do I send my details instantly to someone I meet?

With Onfik Smart you can send your introduction and digital business card instantly via WhatsApp or a link; the other person views it without installing an app.

Next step

Let’s talk about your project.

Tell us in a few sentences. We’ll get back to you as soon as possible and send a written proposal after a short call.

Phone+90 216 888 01 19 E-mail[email protected] Request a quote