Blog
Ideas, experience and new perspectives.
We share our experience from the worlds of design, advertising, production and technology, industry developments and ideas that can inspire brands.
Why a logo is more than a drawing
Your logo is the first sentence your sales policy says to a customer. When what you say and what you show don’t match, selling gets harder.
A brand starts with the name: trademark, domain and digital footprint
Registering a company name at the chamber of commerce does not mean you can use it as a brand. A name chosen without research can become very costly years later.
Why your website and email should not share hosting
Your website is your most exposed point. If your email lives in the same place, one website problem puts all your correspondence at risk.
A good website isn’t perfect — it’s understood and kept current
With AI anyone can produce a website. The difference is reaching the right people, being understood and staying current for years.
5 mistakes made when renewing a corporate identity
Changing a logo is not renewing an identity. The mistakes we see most often, and how to avoid them.
What makes a website visible in AI search?
SEO is no longer just Google; what your site needs so your brand can be found in ChatGPT, Gemini and similar tools.
What to consider when choosing promotional products before a trade fair
Budget, audience and longevity: how to choose the right product so the visitor who leaves your stand remembers you.
7 packaging details that make a product get picked up
A good box does more than protect the product; it tells the brand story. The details that make custom packaging work.
How to build a 30-day social media content plan for a company account
Content pillars, a weekly rhythm and a measurement logic so you stop asking “what should we post?” every morning.
Will the NFC digital business card replace the paper one?
The advantages and limits of the digital card at fairs, meetings and in the field, and how to use both methods together.
6 questions to settle before shooting a corporate video
Decisions made before the shoot day determine a film's quality more than the camera does. The questions we ask at the brief stage.
8 signs it is time to redesign your website
The site may “work”, but does it bring business? Base the redesign decision on measurable signs, not on feeling.
5 rules to stop wasting your Google Ads budget as a small business
Lots of clicks but no enquiries? The most common mistakes with small budgets, and simple rules that bring an ad account into order.
How to choose a corporate gift that is remembered
The questions to ask before the budget when choosing gifts for new year, holidays and client visits, and the combinations that work.