Most products handed out at trade fairs end up left in a hotel room. The rest sit on a desk for months and remind people of your brand every time they look. The difference isn’t the price of the product, but the logic behind the choice.
First decide who gets what
Giving every visitor the same item is wasteful. Plan three tiers: a low-cost but quality item for everyone who drops by (pen, tote bag), mid-range for companies you actually meet with (thermos, notebook), and a boxed custom set for decision-makers. Quantities for each tier are calculated from visitor counts recorded during the fair days.
Choose the product that gets used, not the fancy one
A product that finds a place on a desk, in a car or in a jacket pocket lives on. Travel mugs, quality notebooks, metal pens, USB drives and work vests are used for months after the fair; plastic keyrings and cheap lighters are forgotten on day one.
Get the logo applied properly
The printing technique depends on the product: laser on metal, embroidery or screen print on textiles, embossing on leather. A logo applied with the wrong technique fades after a few washes and damages your brand. Always ask for a sample before production.
Plan the calendar backwards
For custom-made products the ideal is to confirm the order 6–8 weeks before the fair; for imported items this rises to 10 weeks. Printed complements such as boxes, paper bags and badges should be planned on the same calendar so everything at the stand speaks the same language.
Combine it with digital
A QR code or NFC tag on the product takes the visitor to your catalogue and contact form, and you can see who scanned it and when. That way you measure whether the products you hand out actually work.
Share your trade fair calendar; let’s plan products, printing and printed complements in one coordinated proposal.
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Promotional Products & Corporate Gifts